Category: The Artisans Journey (BTS)

Branding: What’s in a name?

Regina Creates beading mat with several different colored delica beads, a project in progress, a business card, and a hand-written note.

Branding is difficult for anyone. For me, it required a reboot early on. I started with “Oma’s Corner” as my brand name, but I changed it. From Oma’s Corner to Regina creates. Luckily, within the first 3 months, I realized I’d made a mistake with my branding.

My original branding:
Oma’s corner – Why it didn’t work!

The brand name, Oma’s Corner, originated from one aspect of myself. I am an Oma (Grandmother in German). I create all of my products in my bedroom. My little creative sanctuary, if you will.

The problem started when I realized how it is often perceived. “Oh, how quaint, Grandmother is being kept busy, and selling some of her hobby crafts.” Is the thought that comes to mind when reading it.

The idea that anything listed inside a shop called “Oma’s corner” would be nostalgic but outdated. Many of the younger generations see the elderly as someone who has lost touch with what is trending, original, unique, and fun. The word grandmother gives the idea that this person is an old person. At 55, I am older and hopefully mature, but I am not “old” yet.

Branding is not just about the products!

When it comes to branding, it is not “just” about the products. For an Artisan, like myself, it’s the Artist himself or herself as well.

My heart and soul go into everything I create. So when you buy something from my shop, you receive my intentions, my positive energy, and my blessings as well. You become part of my journey, just as much as I become part of yours.

It’s the human factor that is very much part of my personal brand. So my branding has to reflect that. It can’t be passive or latent in the phrasing, but instead needs to signal activity.

A beading station, with some finished beaded keychains, and several different beads. Showcasing some of my work in progress is part of my branding as well. It leans into authenticity.
Work in progress, and a couple of finished beaded keychains.

My Brand Name Regina Creates:

Where “Oma’s corner” seemed to signal something that feels contained and signals something that belongs in a different time, “Regina Creates” is active.

Regina Creates is a signal of activity. It’s expansive, evolves, and isn’t afraid to be driven by creativity. It fits everywhere.

I was asked: “So what is it you actually do?” My short answer was: “I create!”
And there it was. My new brand. Using what it is I do as part of my branding.

I create constantly, and in many ways I have done that all of my life. I am more than just one aspect of myself. In each of my aspects, be they personal or professional one thing remains the same:

Regina CREATES!

How did you come up with your brand name?

I showed you mine, now I would like to know how you came up with your brand name. What does it stand for?


Thank you for stopping by! If you enjoy my posts, make sure to remember to sign up for my once-a-month newsletter! If you would like to help support my Artisan Business, I invite you to visit my shop and purchase one of my hand-made products!

Until next time! Have a wonderful rest of your week!

Regina L.

Art that tells a story Beyond the Brush: My Journey with Mixed Media Storytelling

A mystical watercolor painting by Regina features a serene face in profile against a vibrant purple background. The artwork includes a central lamp-like vessel adorned with colorful hearts and flowing metallic gold-toned accents

Among many things, I am a Storyteller at heart. Everything that I create has a story behind it. Regardless if it is a piece of hand-crafted jewelry, a crochet product, or, as in this case, mixed media art. To me, the story behind the art, regardless of the method you use, is what gives it the soul.

Mixed Media Storytelling:

In the case of my art, this mixed media storytelling usually starts with something I just can’t get out of my head. It takes me over, so to speak. Regardless of which of my mediums I reach for, or what I had planned to create, the thoughts and stories in my mind will express themselves on canvas or art paper.

I use a visual rather than verbal expression to share the story that is forming. Since I mix my media frequently, it becomes part of my mixed media storytelling.

Floating Love" – Original Abstract Watercolor & Gold Metallic Mini Art - signed by Artist Regina Lenhard / Regina Creates

Floating Love—this original abstract watercolor and gold metallic mini-art (signed by me and available for sale here)—is the first of four pieces exploring the many layers of love and relationships

To me, this particular art piece represents the fluidity of love. The different relationships we hold can display themselves in different types of love. Some can feel free and fluid, while other types can feel structured and almost rigid in their form.

The same is the case with the love we extend to those around us. I have bordered each with a gold tone, so show that no matter which type of love we experience, it is precious indeed. I chose soft pink to evoke the tenderness of a heart engaged in love.

The watercolor wash of gray and mint green (background) represents the way many of us feel about the mundane everyday life. It is love that brings color and shapes with it.

The best part of mixed media storytelling to me:

The best part of mixed media storytelling, or anytype of artform storytelling, is that it transcends the spoken word. We can speak completely different languages, but via the visual aspects of art, we can communicate. The soul of the work, the story, translates into every language with ease.

Art is meant to be felt.

Just like traditional or verbal storytelling, art and the story, or the thought it conveys, is not dead. Art is meant to be felt by both the Artist and the Viewer. It is alive and is supposed to touch something in your soul.

It is also interpretive. I gave you the symbolic meaning and the story I was telling you from my point of view. You, however, may see a completely different story unfold. If it evokes a feeling or a visceral response in you, then I, as the artist, have achieved my goal.

My painting has achieved its purpose. Mixed media storytelling is a method of delivering an interconnection between the artist and the beholder.

When I can’t find the words to express my feelings…

Sometimes putting your feelings into words can feel taunting. About 20 years ago, I realized that I could let my art do the talking for me. Back then, the wrong phrase or word could end up causing an already difficult situation to get worse. Still, getting what I felt deep inside needed to be expressed for my mental health.

I gathered my various art supplies and began letting those feelings flow from my hands to the canvas. My chest felt lighter. It was healing to me. That is when I began my journey with mixed media storytelling.


Beyond the brush:

If you go and visit my store, you’ll notice that I not only tell stories with art, but it carries into my hand-made jewelry, and even some of my crochet treasures as well. I put my heart and my soul into everything I create. That is the part of me that is the storyteller and spiritual healer.

As always, thank you for stopping by and reading my posts. I appreciate you! Don’t forget to sign up for my mailing list. (see sidebar). If you feel led to do so, feel free to share it with your friends or on social media.

Until next time. May you be blessed!

Regina L.

Building my handmade business with sweat equity!

Mermaid Vibes beaded necklace in-progress, working all hours of the day.

When you start building your dream, in my case, my handmade business, you’ll have to put a lot of time and money into it. The less money you have available, the more time you need to spend on all aspects of it.

Financial investment vs. Sweat Equity.

Starting a new business, even a handmade products business like my own, isn’t cheap. You are looking at startup costs, which add up really quickly.

For me personally, that looked like:

  • Materials to create with. You need the right type of canvas or artist-quality stock alongside paints, markers, graphic pens etc. Beads of different types, quality, and the right types of thread, findings, etc. For crochet, it’s hooks, different yarns, and needles.
  • A place to sell your products. In my case, I sell my products through a creative hub in the form of a Shopify Store created and managed by Noctedea at http://owlhourcreativestudio.com in the Market section. Noctedea handles my billing and taxes through her business license and receives a commission from each of my sales. Once I add my books to the mix, it will go through Lulu and/or Amazon.
  • No matter how great your products or services are, they have to be found. So now you are looking at URL’s, hosting (I found a great price here).
  • Next comes marketing. Business Cards. Ads if you can afford it, and more…

The more money you have accessible to pay for different things that will automate some of the business and marketing ends of things for you, the more you can focus purely on production. What do you do when money is not available? That is when you have to put sweat equity into it.

Sweat equity essentially means time and work. You have to get your hands dirty doing all of the jobs that are time-consuming, often tedious, and take away from your production time.

The equation is that the less budget you have, the more sweat equity you have to put in.

I am building my handmade and art business on 98% sweat equity.

Have you ever heard the term “shoestring budget”? In my case, I don’t even have that available. There is no funding for things like marketing services, Seo experts, paid advertisement, and the like.

Over a few years, I have built up my material stashes. I bought yarn, beads, thread, paints, etc. whenever I could afford to, and put it away for when the time came for me to stepup and build my dream. Sometimes I was given broken jewelry, so I could repurpose the beads from it. I traded some creative work for beads, findings, and buttons. I literally became a dragon, building her hoard of pretty things to work with.

As you can see, I planned. This dream of mine has been with me for a long time, as you may have read in my last post. Putting sweat equity and planning into this endeavor started long before I made my first Facebook post on my Facebook Page.

I work roughly 12 to 16 hours a day, seven days a week, between focused production, social media posts, and adding products to my section “Regina Creates” at the creative hub. Researching marketing that I can do without financial output. Oh, and let’s not forget my new favorite pastime of frustrating scam artists who love to target new or small businesses. (Sorry, dears, I don’t have time to waste on being bamboozled.)

“Regina, have you ever heard about AI?”

The great AI debacle.

AI can be a useful tool in some aspects. Proofreading, for example. Tracking productivity. Some use it for digital creations. There are thousands of ways you can use one of the many AI programs that constantly spring up. I think that AI has its uses, and it has been part of technology a lot longer than most realize. Here is the rub so…

I have tried to use AI editing for product photography to clean it up. I hated it because it changed the image into something other than what it was. To me, that was false advertising, and I won’t stand for it.

Part of the charm of art, and handmade items are those small irregularities that sneak in. That minor imperfection, which often is an artisan’s signature. If you want 100% uniformity – 100% of the time, you are looking for soulless machine-produced items.

AI marketing, AI influencers, I looked into that too. Considered it to ease my behind-the-scenes workload. Opening up my time for what fuels my passion. The production end of things. I couldn’t do it. Not only was it fake, and people already have a hard time distinguishing real from fake, but it lost my spark.

Which do you operate on?

If you are a fellow small business owner, creating your living via your art or handmade items, what do you operate on? Is it sweat equity and pure tenaciousness? Do you have the financial backup to invest?

I’d love to hear from you in the comments.

Feeling supportive?

Don’t forget to sign up for my mailing list. Check out my handmade treasures at “Regina Creates” inside the Owl Hour Creative Studio Marketplace. Click here to check it out.

Thanks for stopping by! Until next time…

Regina