Branding: What’s in a name?

Branding is difficult for anyone. For me, it required a reboot early on. I started with “Oma’s Corner” as my brand name, but I changed it. From Oma’s Corner to Regina creates. Luckily, within the first 3 months, I realized I’d made a mistake with my branding.

My original branding:
Oma’s corner – Why it didn’t work!

The brand name, Oma’s Corner, originated from one aspect of myself. I am an Oma (Grandmother in German). I create all of my products in my bedroom. My little creative sanctuary, if you will.

The problem started when I realized how it is often perceived. “Oh, how quaint, Grandmother is being kept busy, and selling some of her hobby crafts.” Is the thought that comes to mind when reading it.

The idea that anything listed inside a shop called “Oma’s corner” would be nostalgic but outdated. Many of the younger generations see the elderly as someone who has lost touch with what is trending, original, unique, and fun. The word grandmother gives the idea that this person is an old person. At 55, I am older and hopefully mature, but I am not “old” yet.

Branding is not just about the products!

When it comes to branding, it is not “just” about the products. For an Artisan, like myself, it’s the Artist himself or herself as well.

My heart and soul go into everything I create. So when you buy something from my shop, you receive my intentions, my positive energy, and my blessings as well. You become part of my journey, just as much as I become part of yours.

It’s the human factor that is very much part of my personal brand. So my branding has to reflect that. It can’t be passive or latent in the phrasing, but instead needs to signal activity.

My Brand Name Regina Creates:

Where “Oma’s corner” seemed to signal something that feels contained and signals something that belongs in a different time, “Regina Creates” is active.

Regina Creates is a signal of activity. It’s expansive, evolves, and isn’t afraid to be driven by creativity. It fits everywhere.

I was asked: “So what is it you actually do?” My short answer was: “I create!”
And there it was. My new brand. Using what it is I do as part of my branding.

I create constantly, and in many ways I have done that all of my life. I am more than just one aspect of myself. In each of my aspects, be they personal or professional one thing remains the same:

Regina CREATES!

How did you come up with your brand name?

I showed you mine, now I would like to know how you came up with your brand name. What does it stand for?

Thank you for stopping by! If you enjoy my posts, make sure to remember to sign up for my once-a-month newsletter! If you would like to help support my Artisan Business, I invite you to visit my shop and purchase one of my hand-made products!

Until next time! Have a wonderful rest of your week!

Regina L.